AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on Android in Denmark Q4 2021
Explore the performance of the leading beauty retail apps on Android in Denmark during Q4 2021, based on data from Sensor Tower.
In the fourth quarter of 2021, the top beauty retail apps on the Android platform in Denmark showed varied performance in terms of weekly downloads and active users. Here’s a closer look at the trends for the top five apps: Club Matas, RITUALS - Cosmetics, LOOKFANTASTIC - Beauty Shopping, SUGAR Cosmetics: Shop Makeup, and BEAUTY BAY.
Club Matas saw a significant rise in weekly downloads, starting at 534 in late September and peaking at 981 in early December. However, by the end of December, downloads had decreased to 494.
RITUALS - Cosmetics maintained a steady download rate throughout the quarter, with a slight increase in the final weeks. Downloads ranged between 150 and 246, with a peak in late November. Active users increased from 398 to a peak of 526 in late November before slightly dropping to 450 by the end of December.
LOOKFANTASTIC - Beauty Shopping experienced a gradual increase in downloads, starting at 28 and reaching 125 by the end of December. Active users also saw a steady rise, starting at 126 and peaking at 316 in the last week of December.
SUGAR Cosmetics: Shop Makeup showed consistent download numbers, fluctuating between 29 and 67 throughout the quarter. Active users steadily increased from 67 to 137 by the end of December.
BEAUTY BAY had a modest performance with downloads varying from 15 to 39. Active users increased from 118 in late September to 159 by the end of December, despite some fluctuations throughout the quarter.
These insights highlight the varying performance of the top beauty retail apps on Android in Denmark during Q4 2021. For more detailed insights, visit Sensor Tower.